cannonball theory /'kanen,bôl /‘THire/


Remember your first cannonball? The excitement? The fear? Finding your voice and screaming at the top of your lungs while making the biggest splash of your life? 

We do the same for beauty brands. 

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our story


With her distinct editorial point of view and a strong understanding of content and commerce, Jayme Cyk has spent years cultivating and guiding brands at VIOLET GREY.  Not only was she the company’s beauty authority, but Jayme oversaw all facets of The Violet Code including curation and VIOLET GREY's prestigious artist committee.  A champion of indie beauty brands, she created Cannonball Theory to develop and evolve the stories of the most innovative brands. Combining our network of unparalleled beauty experts and creative talent, we help brands find their voice and make a splash in this oversaturated industry. 

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based in Los Angeles, CA

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